Cover letter
I am an experienced digital creator with a background in UX, visual design, and product development. I have spent years making complex things feel simple on a small screen, which is exactly what this role is about, and it is the part of the work I enjoy most.
I have designed and shipped consumer apps for iOS and Android. Ninja Fingers is a fast four-player game on a single screen where the interface has to be instantly readable under pressure, and I own its design end to end, including a full revival this year against current platform requirements and user expectations. Hair Fashion was built together with Sweden’s largest hair magazine and turned a print product into a live, synced gallery app during the early growth of the App Store, and I ran the scoping and the user flows. Both taught me the same lesson: on mobile, hierarchy, spacing, and typography are not decoration, they are the difference between a screen someone understands and one they abandon.
Financial products are familiar territory. I built a TradingView indicator in Pine Script that visualises moving averages across six timeframes, from one minute to monthly, in a single view. The hard part was never the maths, it was designing a display a trader can read at a glance without clutter. I have also worked hands-on with e-commerce, payments, and digital ownership, including a seven-part series on minting my own tokens.
I think in whole journeys, not single screens. When I revived Ninja Fingers I did not just redraw screens, I drove the entire chain, from App Store compliance to localisation into fifty languages to actual publishing. I work close to engineers on the details too, because I have updated game codebases in Xcode myself and I write my own WordPress plugins, so a pixel-perfect handoff is a conversation I can hold.
Design systems and information architecture are part of how I work. At the University of Gothenburg I built and maintained a base template that the university’s many blogs were built on, keeping it consistent as WordPress and PHP changed underneath it. Across around ten e-commerce projects I have designed for many clients’ different themes, plugins, languages, and payment setups at once, which forces a systematic, reusable approach. On my own site, every project card and every letter is built from the same shared set of components.
You can see the work at chromatic.se. I write and build the whole site myself, in Swedish and English, and I animate most project thumbnails because I want it to be beautiful for the visitor, not only functional. I care about the craft at that level. My degree is in interactive media with a focus on user experience, interaction design, and user testing, and that has been the backbone of everything since.
On tools: my day-to-day design tools are Illustrator and Photoshop, and I have built custom typography, rigged and animated characters, and produced motion graphics. I am strongest at the parts that matter most early, wireframes and prototypes, and I work in Figma and would happily move to it fully for a team that already lives there. I pick up new tools quickly and by choice.
I move quickly while keeping the visual bar high, I take ownership of a problem rather than waiting for detailed instructions, and I can always explain the reasoning behind a design choice. Ninja Fingers is proof of that: a decade-old game brought back to a modern standard, decision by decision.
One thing I would want to dig into early is where in the insurance and claims flows users lose trust, because that is usually where a few careful screens change the whole experience.
Please have a look at my recommendations from former colleagues and managers, mostly from the University of Gothenburg. I think they capture how I work with a team: linkedin.com/in/andreas-wieslander.
I hope we get the chance to meet and talk more about how I can contribute!